WOKE URBAN APPAREL / THE RELAUNCH
IS BACK.
History didn't stop. Neither did we.
01 / WEAR THE STORY
NOT JUST
STREETWEAR.
Woke Urban Apparel turns pivotal moments, movements and people into wearable historical storytelling. Every release starts with a story worth remembering.
02 / THE NEW DROP
SERIES III / THE NEXT CHAPTER
THE NEXT
CHAPTER.
New stories. New artwork. Limited releases. This is where the next generation of Woke lives.
THE NETWORK • AMERICAN SOIL • 1996–2026
Three stories. Three pieces. Series III begins here. Explore the record behind each release before the drop.
DROP DATE: ANNOUNCED TO THE LIST FIRST.
03 / THE ARCHIVE
THE STORIES
THAT BUILT WOKE.
These releases are part of our history, not our current inventory. Revisit the people, movements and moments behind Series I and II, preserved as retired Woke releases.
View the Archive04 / OUR ORIGIN
“A snapshot of history you can wear.”
What began as two friends creating clothing they wanted to wear became a platform for limited apparel rooted in history, culture and consciousness.
Read the Woke story →THE MOVEMENT CONTINUES
DON'T MISS
THE NEXT DROP.
Limited releases don't wait around. Join the Woke community for collection announcements and stories behind the designs.